Digital Marketing Course

Digital Marketing Training with 100% Placements in Khammam.

Digital Marketing Course Syllabus: 

INTRODUCTION TO DIGITAL MARKETING

•             What is Marketing?

•             How we do Marketing?

•             What is Digital Marketing?

•             Benefits of Digital marketing

•             Digital marketing platforms

•             Traditional Vs. Digital Marketing

•             Defining Marketing Goals

•             Latest Digital marketing trends

•             Case studies of Digital Campaigns

WEBSITE DESIGN WITH WORDPRESS

•             What is Website?

•             What is Domain Name

•             Types of Domains

•             Domain name suggestions

•             Premium Domains

•             Register a Domain Name

•             Web Hosting Concepts

•             Domain/Hosting Business

•             Types of Websites

•             Popular CMS

•             What is WordPress

•             Benefits of using WP

•             WordPress Installation

•             Admin Interface Basics

•             Default Settings in WP

•             Types of Themes

•             Theme Settings and Customization

•             Managing Themes

•             Content management in WP

•             Categories, Tags and Posts

•             Pages and Sub Pages

•             Custom Content Types

•             Adding a menu to the website

•             Plugins and Widgets

•             Using Plugins in Site

•             Adding widgets to the website

•             Best Plugins in WP

•             Practical Project Example

SEO – Search Engine Optimization

Understanding Search Engines

•             Fundamentals of SEO.

•             How the search engine works?

•             Components of Search Engines

•             Google Algorithms

•             Google Results Page

•             Major & Minor Algorithm Updates

•             Latest Updates in Google

Keyword Research & Competition

•             Introduction to Keyword Research

•             Types of Keywords

•             Keyword Research Methodology

•             Business Analysis

•             Product/Services Categorization

•             Google Keyword Planner Tool

•             Indepth Analysis with Keyword Planner

•             Other Keyword Tools

•             Competition Analysis

•             Manual Competition Analysis

•             Paid Competition Analysis tools

•             Finalizing the Keywords List

Onpage Optimization

•             Introduction to Onpage

•             Onpage Analysis Methodology

•             Fundamental On-page Factors

•             Domain name in SEO

•             Importance of HTTPS

•             URL Optimization

•             Title Tag Optimization

•             Meta Tags Optimization

•             Content Optimization

•             Heading optimization

•             Internal Links

•             Image Optimization

•             Social Signals & Footer

Technical Onpage SEO

•             Website Speed Optimization

•             Speed Analysis Tools

•             Sitemaps Generation

•             Robots.txt File

Google Search Console

•             What is Search Console.

•             Features of Search Console

•             Site Verification Process

•             Location Targeting

•             Search Performance Tool

•             Link Analysis Tool

•             Manual Actions

•             Sitemaps Tool

•             Fetch as Google Tool

•             Crawl Errors Analysis

•             Latest updates in Search Console

Offpage Optimization

•             Introduction to Offpage

•             Link Building Guidelines

•             Types of Backlinks

•             Link Analysis Tools

•             Directory Submissions

•             Local Business Submission

•             Classified Posting

•             Q & A Backlinks

•             Blogging & Blog Comments

•             Guest Blogging

•             Press Release

•             Document Sharing

•             Other Advanced Strategies

Local SEO

•             What is Local SEO?

•             Importance of Local SEO

•             Submission to Google My Business

•             Optimizing the GMB Profile

•             Local SEO Ranking Signals

•             Local SEO Negative Signals

•             Citations and Local Submissions

•             Google My Business Analytics

Algorithm Recovery Process

•             Types of Penalties

•             Manual Actions

•             Apply for Reconsideration

•             Algorithm Update Recovery Method

•             Compare the Before/After data

•             Panda recovery process

•             Penguin recovery process

•             Mobile friendly update

Reports Analysis

•             Google Analytics Reports

•             Search Console Reports

•             Website Position Analysis

•             Website Monthly Reports

•             Backlinks Reports

•             Paid Tools for monitoring

 GOOGLE  ADS

Google Ads (Pay Per Click)

•             Introduction to Paid Marketing

•             Google Ads Account setup

•             Interface Tour and Billing Settings

•             Account Structure

•             PPC Campaign Settings

•             AdGroups setup

•             Keyword Match Types

•             Keyword Research Tools

•             Ad Formats & Guidelines

•             Ad Extensions

•             Understanding Ad Auction

•             What is Quality Score

•             Factors to improve Quality Score

•             Actual CPC Calculation

•             Types of CPC’s

•             Bidding strategies

•             What is Conversion?

•             Implementing conversion tracking

•             Calculating ROI

•             What is DSA ?

•             Create a DSA Campaign?

•             Segments and Filters

•             Search Terms and Ad Auctions

•             Customization Tools

•             Generating Reports

Display Ads

•             What is Display Advertising

•             How Display Ads Works

•             Creating a Display Campaign

•             Bidding Strategies

•             Targeting Option in Display Network

•             Exclusion options

•             Ad Formats and Sizes

•             Conversion Tracking

•             Display campaign reporting

VIDEO MARKETING (YOUTUBE ADS)

•             Importance of Video Marketing

•             Types of YouTube Ads

•             Location Targeting

•             Bidding Strategies

•             Automatic Targeting

•             Adgroups Setup

•             Targeting Options in Video Ads

•             Types of Ad Formats

•             Ads Cost Options

•             Measuring the Results of Campaign

•             Conversion Tracking

SMM – SOCIAL MEDIA MARKETING

Introduction to SMM

•             What is Social Media?

•             Benefits of using SMM

•             Social Media Statistics

•             Goals of Social Media Marketing

Facebook Marketing

•             Types of Facebook Account

•             Personal Account Setup

•             Facebook business page setup

•             Types of Business pages

•             Cover Photo/Video Design

•             Page Settings & Options

•             How to Increase Facebook Likes

•             Facebook Content Strategy

•             Types of Posts and Statistics

•             Examples of Creative Posts

•             Designing FB Posts

•             User engagement metrics

•             Facebook Insights

•             Facebook Groups

•             Facebook Apps

Facebook Advertising

•             What is Facebook Ads

•             Types of Objectives

•             Popular Ads Campaigns

•             Defining Target Audience

•             Types of Targeting

•             Bidding & Budget Settings

•             Types of Ads

•             Designing FB Ads

•             Setup of Facebook Pixel

•             Conversion Tracking Pixel

•             Remarketing Strategy

•             Reports & Analytics

Twitter Marketing

•             What is Twitter?

•             Benefits of Twitter

•             How brands use Twitter

•             Customizing the profile

•             Profile Photo & Header Image

•             Types of Tweets

•             Content strategy for Twitter

•             How to increase Followers

•             Post your First Tweet

•             Analysis of Big Brands

•             What is HashTag?

•             Hashtags and its uses

•             How to use Trending #Tags

•             Tools for Twitter marketing

•             Twitter Analytics

Twitter Ads

•             Setup Twitter Ads Account

•             Types of Campaign

•             Create your Campaign

•             Followers Campaign

•             Traffic & Conversion Campaign

•             Targeting Options

•             Bidding & Budget

•             Twitter Ad Format

•             Image Ads

•             Video Ads

•             Twitter Cards

•             Conversion Tracking

•             Measuring Results (KPI’s)

•             Remarketing Strategy

•             Targetting Remarketing Audience

YouTube Marketing

•             What is Video Marketing

•             Statistics of Video Marketing

•             Creating Channel in YouTube

•             Customizing the YouTube Channel

•             Types of Video Formats

•             Create video marketing strategy

•             Upload the First Video

•             Video Optimizing Tips

•             Video Settings

•             Cards, End Screens & Sub Titles

•             How to use Playlists

•             YouTube Creator Studio

•             Features of Creator Studio

•             YouTube Analytics

•             Increasing Subscribers

•             Understanding copyrights and spam

LinkedIn Marketing

•             What is LinkedIn?

•             Benefits of LinkedIn Network

•             Create a LinkedIn profile

•             Optimizing the profile

•             Skills and Endorsements

•             Creating new connections

•             Posting content in profile

•             LinkedIn Groups

•             Finding Jobs in Linkedin

•             Creating company page

•             Customization of page

•             Posting in LinkedIn Page

LinkedIn Ads

•             Why Linkedin Ads

•             Types of Campaigns

•             Creating a Campaign

•             Bidding & Budget

•             Target Audience Settings

•             Types of Ads

•             Leads Generation Campaign

•             Conversion Tracking

•             Creating a Remarketing Campaign

•             LinkedIn Ad Reports

Instagram Marketing

•             What is Instagram

•             Instagram statistics

•             How Brands use Instragram

•             Creating Instragram Account

•             Types of Instagram Accounts

•             Linking Instagram with Facebook

•             Tour of Instagram App

•             What works in Instagram

•             Types of Content (Posts & Stories)

•             Post Designing Tools

•             Stories & Highlights

•             Importance of Hashtags

•             How to use Hashtags

•             Popular Tools for Instagram

•             Engagement Metrics

•             Instagram Analytics

•             Instagram Ads

•             Types of Campaign

•             Creating your Campaign

•             Measuring Result

EMAIL MARKETING

•             What is Email Marketing?

•             Importance of Email Marketing

•             Popular Email Marketing Software’s

•             Email Marketing Goals

•             Introduction to Mail Chimp

•             Mail Chimp pricing structure

•             Account setup and settings

•             Email marketing strategy

•             Creating a Subscriber List

•             Integration of Forms in Site

•             Import subscribers in list

•             Types of Email marketing campaigns

•             Email Marketing Campaign

•             What is Newsletter

•             Design a Newsletter

•             Analyzing Reports of Campaign

GOOGLE ANALYTICS

Introduction to Analytics

•             What is Analytics?

•             Importance of Analytics for Business

•             Popular Analytics Softwares

•             Key Performance Metrics [KPI] in Analytics

•             Users & Session

•             Page Views

•             Avg. Time Spent

•             Bounce Rate

•             Conversion Rate

•             Introduction to Google Analytics

•             Installing Analytics code in site

•             Analytics account structure

•             Interface tour of Google Analytics

•             General Tools in Analytics

•             Realtime Reports

•             Settings in Analytics

Audience Reports

•             Audience Overview Report

•             Geographic Report

•             Behaviour

•             Technology

 MONEY MAKING USING GOOGLE ADSENSE

•             What is Google AdSense

•             How is Works?

•             Top AdSense Earners [Global / India]

•             AdSense Guidelines

•             Finding the Niche

•             Important Factors for AdSense Success

•             Types of AdSense Account

•             Applying for New Account

•             Create you first Ad

•             Ad Formats and Sizes

•             Bidding Models

•             Best Practices for Ads

•             Integrating Ads in Site

•             Blocking Sites & Categories

•             Reports Analysis

•             AdSense Optimization Tips

What is YouTube Monetization?

•             What is YPP?

•             Eligibility Criteria for YPP

•             Most Popular Niches in YouTube

•             Top YouTube Channels

•             How to Select Niche

•             Types of Video Content

•             Guidelines for YouTube Publishers

•             How to apply for Adsense

•             Checking Advertising Revenue in You- Tube

•             Reports in Google AdSense

•             Optimizing for YouTube Revenue

FREELANCING

•             What is Freelancing?

•             How does freelancing works ?

•             Offline Freelancing Business

•             Registering Company

•             Initial Business Guidelines

•             Documentation & Quotes

•             How to manage clients

•             Online Freelancing networks

•             Create a Profile in Fiverr.com

•             Optimizing your Profile

•             Create your Gig

•             Types of Gigs

•             Optimizing the Gigs

•             How to Price your Gigs

•             How to bid on projects

•             How to handle the clients

•             Project management tools

•             Asking for reviews from clients

AFFILIATE MARKETING

•             What is Affiliate Marketing?

•             How Affiliate marketing works

•             Types of Affiliate Networks

•             Top Affiliate Marketing networks

•             Affiliate marketing payment models

•             Develop your Affiliate Website/App/ Property

•             Apply for Affiliate Marketing network

•             Amazon Affiliate Network

•             Integrating Amazon Products

•             How to promote Affiliate Products

•             Measuring Results on Affiliate site